Archive for October, 2008
My Mechanic is Outmarketing Your Restaurant…
Welcome back!The last thing I really wanted to do after my $400 car fix last week was to think about my mechanic.
Yet, what did I get in the mail three days later?
A nice envelope (can you say marketing…)
It had three pieces: 1) a thank you note 2) a brochure and 3) refer-a-friend coupons, with an [...]
Restaurant Superchefs: Do You Know Where Your Chef Has Gone?
I am a big fan of chef driven restaurants. If the chef is in the kitchen, it’s going to be a great experience. If, by chance, the chef is somewhere else that evening, it may or may not be a great experience. I understand that almost all chefs will assure you that [...]
