My Mechanic is Outmarketing Your Restaurant…
Welcome back!
The last thing I really wanted to do after my $400 car fix last week was to think about my mechanic.
Yet, what did I get in the mail three days later?
A nice envelope (can you say marketing…)
It had three pieces: 1) a thank you note 2) a brochure and 3) refer-a-friend coupons, with an incentive for me.
Not bad — some serious marketing going on here.
1. It was timely–I remember them (and the service was great).
2. It told me what else they can possibly do for me in the future.
3. Gave an easy win-win way for me to spread the word.
How did they do it?
Well, they’ve got a system in place. And it goes something like this….
New customer visits with us –> Put their name in our marketing database –> Immediately send thank you / welcome package via mail.
It’s not rocket science. But it’s more than you are doing!!!
Are you capturing the name/address/email of your customers?
Are you promptly following up with a thank you and win-win offer?
Do you think it might help your business if you were?
Don’t let my mechanic outmarket you….
All the best,
- Jaime
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