Making Your Restaurant Customers Feel Special With Events

Posted by Jaime Oikle
May 14, 2009

Welcome back!

I received the below email postcard about a week ago….

It’s good. It’s a nice offer - exclusive access to a prescreening of a hot
movie.

I didn’t speak with Fleming’s, but my thinking is the wine company had quite a hand in underwriting and organizing the promotion.

That’s great — a win, win setup.

So, maybe you can’t setup a sneak peek for a Hollywood blockbuster — that’s
fine.

The point is 1) creativity 2) relevance and 3) matching your brand & customer profile.

And we can all do that.

Money tight at your restaurant? It probably is right now. Look to your purveyors to support an event that you both promote and where you both win.

Bottom line is that your customers have many dining choices and you just got to “grab ‘em and shake ‘em” every once in a while with something fun or interesting or exciting or….you get the point.

Have fun with it and good luck!

All the best,
- Jaime

Restaurant Marketing

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Comments
Comment by sherri maddick on May 14, 2009 @ 1:59 pm

Hi Jamie! Yes, this is an EXCELLENT idea - but I too wonder how they got the exclusivity! Great idea but then again, Flemings is a chain and has lots o’ cash to spend (compared to my little indies!)

Warm regards,

Sherri

Comment by Miriam Silverberg on May 14, 2009 @ 3:27 pm

I think this is a stroke of genius. I also think it must
have been very hard to get to speak to the right people at
the film to set it up.

Comment by Ricardo Figueiredo on May 18, 2009 @ 4:33 pm

Loved it!

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