Author Archive
The $3 Dessert…
Welcome back!So, I’m out the other night with the family for dinner.
Dessert time comes and the wife asks for the menu.
Five or six tasty choices all priced at just $3.
Quick check for typo–not the case.
For background, we’re at an upscale place — not fine dining by any stretch, but above casual family.
The sort of place [...]
Restaurant Promotion Gone Afoul: The Most Expensive Free I’ve Ever Seen…
Ok, so this hit my desk in the early AM on 9/9/09…
“Restaurant.com Stretches the Dollar with 90% off Gift Certificates”
A limited time promotion they are running using the date of 9/9/09 as an excuse.
I don’t care what day it is on the calendar this is a terrible promotion.
Well, let me clarify that - this is [...]
Making Your Restaurant Customers Feel Special With Events
I received the below email postcard about a week ago….
It’s good. It’s a nice offer - exclusive access to a prescreening of a hot
movie.
I didn’t speak with Fleming’s, but my thinking is the wine company had quite a hand in underwriting and organizing the promotion.
That’s great — a win, [...]
Restaurant Marketing: The Anti-Event
Here’s an interesting question that recently came in from a RunningRestaurants.com member…
“I have 2 days coming up in February where my business is greatly decreased (from average 80 covers down to 20) and I haven’t found a way to make it better.
We are a 60 seat white tablecloth, neighborhood restaurant, avg. check $50 per [...]
My Mechanic is Outmarketing Your Restaurant…
The last thing I really wanted to do after my $400 car fix last week was to think about my mechanic.
Yet, what did I get in the mail three days later?
A nice envelope (can you say marketing…)
It had three pieces: 1) a thank you note 2) a brochure and 3) refer-a-friend coupons, with an incentive [...]
