Restaurant Marketing
Restaurant Promotion Gone Afoul: The Most Expensive Free I’ve Ever Seen…
Welcome back!Ok, so this hit my desk in the early AM on 9/9/09…
“Restaurant.com Stretches the Dollar with 90% off Gift Certificates”
A limited time promotion they are running using the date of 9/9/09 as an excuse.
I don’t care what day it is on the calendar this is a terrible promotion.
Well, let me clarify that - this [...]
A Dog Day Afternoon for Restaurants
“The more people I meet, the more I like my dog.” - Unknown
I just watched a news presentation featuring a new business in my area - a swimming pool for dogs. Not a terrible idea. It was the ad in my local paper that bothered me - A Philadelphia Tavern is now promoting [...]
Making Your Restaurant Customers Feel Special With Events
I received the below email postcard about a week ago….
It’s good. It’s a nice offer - exclusive access to a prescreening of a hot
movie.
I didn’t speak with Fleming’s, but my thinking is the wine company had quite a hand in underwriting and organizing the promotion.
That’s great — a win, [...]
Restaurant Marketing: The Anti-Event
Here’s an interesting question that recently came in from a RunningRestaurants.com member…
“I have 2 days coming up in February where my business is greatly decreased (from average 80 covers down to 20) and I haven’t found a way to make it better.
We are a 60 seat white tablecloth, neighborhood restaurant, avg. check $50 per [...]
Marketing Your Chef
It’s one of the great mysteries of restaurant life. An owner seeks a highly qualified chef to take the restaurant to the next level. The owner pays the chef a boatload of money, and not unexpectedly, the restaurant is better than ever. The place even has the potential to go way beyond the next level. [...]
My Mechanic is Outmarketing Your Restaurant…
The last thing I really wanted to do after my $400 car fix last week was to think about my mechanic.
Yet, what did I get in the mail three days later?
A nice envelope (can you say marketing…)
It had three pieces: 1) a thank you note 2) a brochure and 3) refer-a-friend coupons, with an incentive [...]
