Restaurant Marketing
Restaurant Promotion Gone Afoul: The Most Expensive Free I’ve Ever Seen…
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Ok, so this hit my desk in the early AM on 9/9/09…
“Restaurant.com Stretches the Dollar with 90% off Gift Certificates”
A limited time promotion they are running using the date of 9/9/09 as an excuse.
I don’t care what day it is [...]
A Dog Day Afternoon for Restaurants
“The more people I meet, the more I like my dog.” - Unknown
I just watched a news presentation featuring a new business in my area - a swimming pool for dogs. Not a terrible idea. It was the ad in my local paper that bothered me - A Philadelphia Tavern is now promoting [...]
Making Your Restaurant Customers Feel Special With Events
I received the below email postcard about a week ago….
It’s good. It’s a nice offer - exclusive access to a prescreening of a hot
movie.
I didn’t speak with Fleming’s, but my thinking is the wine company had quite a hand in underwriting and organizing the promotion.
That’s great — a win, [...]
Restaurant Marketing: The Anti-Event
Here’s an interesting question that recently came in from a RunningRestaurants.com member…
“I have 2 days coming up in February where my business is greatly decreased (from average 80 covers down to 20) and I haven’t found a way to make it better.
We are a 60 seat white tablecloth, neighborhood restaurant, avg. check $50 per [...]
Marketing Your Chef
It’s one of the great mysteries of restaurant life. An owner seeks a highly qualified chef to take the restaurant to the next level. The owner pays the chef a boatload of money, and not unexpectedly, the restaurant is better than ever. The place even has the potential to go way beyond the next level. [...]
My Mechanic is Outmarketing Your Restaurant…
The last thing I really wanted to do after my $400 car fix last week was to think about my mechanic.
Yet, what did I get in the mail three days later?
A nice envelope (can you say marketing…)
It had three pieces: 1) a thank you note 2) a brochure and 3) refer-a-friend coupons, with an incentive [...]
