Restaurant Service
Restaurant Service: Warm vs. Cool
Welcome back!I just finished reading a piece by our town’s major restaurant critic. There was one paragraph that I found disturbing…
“I’ve been to this oldie a number of times over the years to mixed results, but I’m happy to say this was our best visit yet. The service was a bit unnecessarily gruff and cool, [...]
My Mechanic is Outmarketing Your Restaurant…
The last thing I really wanted to do after my $400 car fix last week was to think about my mechanic.
Yet, what did I get in the mail three days later?
A nice envelope (can you say marketing…)
It had three pieces: 1) a thank you note 2) a brochure and 3) refer-a-friend coupons, with an incentive [...]
Automatic Gratuity Disaster
In one form or another, it’s a phrase that appears on menus all over America…”An 18% gratuity will be added to parties of eight and over”. I understand the thinking from the restaurant point of view, and I also understand that it represents a disaster waiting to happen.
